If JennAir was going to stay relevant, they had to completely transform their brand and subvert the category in the process. This led us to the new brand platform Bound By Nothing.
Old luxury is dead, and JennAir is the brand rising from its ashes. Starting with an immersive launch experience that won Best In Show at the Architectural Digest Design Show, everything JennAir does gives the middle finger to the category. From a bold manifesto film, to new branding, and even updates to product design, every piece of this new campaign proves that JennAir is Bound By Nothing.
