In collaboration with Jordan Brand's agencies, we launched the Jordan Breakfast Club - a comprehensive digital training platform designed for elite high school athletes. Our focus was to create an engaging experience that would prepare young athletes for greatness, while also keeping them dedicated and motivated throughout the entire 30-day program.
Given the age and digital tendencies of our primary target, the entire program is delivered through Facebook Messenger. Workouts, inspirational content, and advice from world-class Jordan trainers are all accessible through the interactive chatbot.
