This summer, YouTube unveiled their new streaming service to compete directly with industry giants Spotify and Apple Music. Working with Swift, we lead creative for the digital and social launch of the YouTube Music app, as well as a complete tone, voice, and design shift for the reimagined YouTube Music vertical.
To create buzz around the launch, we reset YouTube Music's Instagram account and created a 36-frame interactive mural that included a brand film, product videos and deeper dives into the extensive library of music available on app.
We continued the rollout by creating short films that highlight the many versions of popular songs fans can’t stream anywhere else, as well as new social content platforms for Instagram and Twitter that bring music to life from every angle.
